Learn about how Amazon Sellers can best balance and manage FBA Inventory levels to grow sales by staying in-stock, while avoiding excess storage fees and other FBA costs.
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Learn ways to improve conversion rate on Amazon (without simply discounting your product or running a sale/promotion), and discusses why conversion rate is so important to Amazon SEO and the long term success of your Amazon business.
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Learn about ways to make your brand personality shine through on your listing by enrolling in Amazon Brand Registry and creating A+ Content and a Branded Storefront. Making your brand presence felt to a first time customer on Amazon can be a starting point for creating brand awareness on Amazon, and can help improve conversion rate.
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3 key steps you as an Amazon Seller can take right now to gain more relevant Amazon traffic (and more sales!), organically.
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Sellers oftentimes reach out to me for help because they are struggling to make money selling through Amazon's FBA (Fulfillment by Amazon) program. The #1 reason is because of * ALL * THE * FEES *. Yes, Amazon is undoubtedly the KING of fees, but there are also ways to minimize FBA fees to ensure you are both turning a profit and growing your sales.
Because the FBA program offers Prime shipping to your customers, visits and traffic coming to your product page increases almost overnight. As a result, shipping via FBA is one of the best ways to boost your sales, quickly.
What I like to call the "Amazon Sales Momentum Cycle" explains how products start to sell, how they continue to sell, and then how they increase in sales volume on the Amazon marketplace. In other words, how they gain and maintain best sellers rank on Amazon.
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Optimization is the foundation of all your sales efforts on Amazon. If your product detail page is not optimized for Amazon SEO, you are going to have a tough time growing and maintaining sales. Here are 10 steps to achieve Amazon listing product optimization.
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Amazon announced that Prime Day will be a 48-hour event again this year. Prime Day is a great time to see which promotions work for your brand (and which don't!) so that you can better plan promotions - all in preparation for the Q4 holiday shopping season!
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To follow up on my two-part conversation with Lesley Curtis about White Allyship in Business, I’ve created a guide that highlights actions small businesses and Amazon Sellers can take to work towards dismantling racism.
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Lesley Curtis is a writer and consultant who founded the communications company Sagely in 2017. Since then, she has worked with multiple clients to create effective stories that build community and foster growth. Sagely offers multiracial team-led antiracism communications services for businesses and organizations. Together in part 2 of this two-part interview discussing white allyship in business, Lesley and I talk about racism in our country, in our lives, and in our businesses.
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Lesley Curtis is a writer and consultant who founded the communications company Sagely in 2017. Since then, she has worked with multiple clients to create effective stories that build community and foster growth. Sagely offers multiracial team-led antiracism communications services for businesses and organizations. Together in part 1 of this two-part interview discussing white allyship in business, Lesley and I talk about racism in our country, in our lives, and in our businesses.
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There are many ways to boost sales on Amazon. However, since we are quickly approaching the holiday season (less than a week away!) I decided to narrow the list down to 5 things you can implement THIS WEEK.
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In this article, I talk about ways that service-based businesses can use Amazon as a way to automate some income. Selling a physical product, selling eBooks, and becoming an Amazon Associate are all ways to achieve this goal.
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In this podcast, Erin Alexander from Alexander Design Co. asks me about what types of businesses are a good fit for selling on Amazon as well as what sellers should know before jumping into selling on Amazon. We discuss the shopping habits of Amazon shoppers, as well as using customer reviews and feedback to improve your Amazon listings.
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In this podcast, Kris and Dustin from Sellozo ask me about how I got started selling on Amazon, my business, and common mistakes I see Amazon sellers make. This episode is packed full of tips to improve your Amazon business.
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When it comes to your product-based business, it can be difficult to get customers to return after they purchased something. In this article, Brittany White-Volks teaches 7 email sequences product-based businesses can use to keep your customers coming back!
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Erin Alexander is the owner of Alexander Design Company, and the host of the Product Powerhouse Podcast. She helps online shop owners grow their business through strategic design and optimization as a Shopify expert. In this article, she talks about choosing the right eCommerce platform for your small business.
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“I added my product(s) to Amazon months ago, but I have received very little sales as a result. What am I doing wrong?”
The answer is…
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Contributor Preston P. Frischknecht is the principal trademark attorney at Brand Registry Trademark. Brand Registry Trademark is a small intellectual property law firm specializing in legal services for online sellers throughout the United States and abroad. In this article, Preston talks about what first-time trademark application filers should know.
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